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Mr. Bharat Kalia
With 5 plus years of consulting experience, he has taken the Lifelong brand online with Lifelong Online. Imagined in India, for India, his goal is to build an ecosystem of distribution and service that reaches every household while facilitating honest pricing.

Mr. Varun Grover
He has over 10 years of consulting experience and has specialized in working with large businesses globally. His passion for entrepreneurship has led him to look for innovative and creative solutions for complex challenges faced by Indian households.


Mr. Atul Raheja
With more than 25 years of experience in the manufacturing and trade business, he founded the Lifelong appliances brand in 1985. Inspired by the needs of every household, his vision is to create value for the Indian consumer.