A 3 year old company, Lifelong Online creates and designs products that enrich our lives everyday. Lifelong Online offers a range of products and appliances in the Home, Kitchen, Personal care and Wellness & Lifestyle categories. We make remarkable products keeping in mind needs of the modern consumer.

Lifelong Online

Lifelong Online offers an exclusive range of Home and kitchen products like ovens, gas stoves, cookware, sandwich makers, mixers grinders, air-fryers etc; we have a personal care appliances range comprising of grooming kits for both men and women and an exclusive health and fitness range highlighted by our massager products. These appliances and products are specially designed keeping in mind preferences of a modern household.

Lifelong serves 200 cities in India through an exclusively online presence. Our products are available on our brand website (www.lifelongindiaonline.com) and through our online partners including Amazon, Flipkart, Paytm, Tatacliq, shopclues, pepperfryetc

Lifelong Group

Lifelong Online gets its lineage from the Lifelong group,with over 25 years of experience in various businesses spanning Manufacturing, Luxury Travel, Weddings & Event Management amongst others. Lifelong is working with some of the world’s leading global brands catering to the automotive, electrical installations, plastic manufacture, information systems and medical industries.

It has strong financial background with revenue of approximately US$ 200 Mn across various businesses and continues to diversify its interest and expertise by pioneering into new ventures and industries. Lifelong’s strength has been its strong supplier relationships and import expertise. It has helped in setting-up supply chains for a number of leading domestic players in the market today.

Lifelong is backed by a strong and diverse leadership team with a number of industry experts as advisors to deliver success in all its businesses.

Atul Raheja

M.D, Lifelong Group

Atul Raheja

MD, Lifelong Group

Atul has over 25 years’ experience in manufacturing and trade businesses. His initial foray was a successful career in Manufacturing and Marketing of Domestic Appliances under “Lifelong” brand. He pioneers in developing sourcing relationships for imports from China and owns and manages two large manufacturing businesses employing 3500 people in Healthcare and Automotive parts (sales >$100 Million. Atul’s other business interests include - Shadionline.com, Refam Securities, Lifelong Finishing Academy Private Limited, Lush Escapes. He is a B.Eng in Industrial Engineering.

Bharat Kalia

Director , Lifelong Online

Bharat Kalia

Director , Lifelong Online

Bharat is a founding member of Lifelong Online and is responsible for retail relationships and alliances along with leading the company’s expansion into Europe. He has worked with Bain & Company for about 5 years focusing on small and medium companies in the emerging markets. His experience includes helping clients across multiple industries on growth strategies, Private equity, M&A and customer centricity. As an engineer, Bharat has a strong foundation in technology and has been part of key strategic initiatives at Sapient and Cisco. In his free time, he enjoys a good game of football and working on his culinary skills.

Varun Grover

Director , Lifelong Online