About Us

Lifelong Online

Lifelong Online offers a range of products and appliances in the Home, Kitchen, Personal care and Wellness & Lifestyle categories. Our aim is to make your home making experience convenient and exciting by taking it online.

Lifelong products is an exclusive collection of Airfryers, OTGs, sandwich makers, juicer mixers, grinders, food processors, cleaning equipment and grooming kits for both men and women. These appliances and products are specially designed keeping in mind preferences of a modern household.

Lifelong Group

Lifelong group have over 25 years of experience in various businesses spanning Manufacturing, Luxury Travel, Weddings & Event Management amongst others. Lifelong is working with some of the world’s leading global brands catering to the automotive, electrical installations, plastic manufacture, information systems and medical industries.

It has strong financial background with revenue of approximately US$ 200 Mn across various businesses and continues to diversify its interest and expertise by pioneering into new ventures and industries. Lifelong’s strength has been its strong supplier relationships and import expertise. It has helped in setting-up supply chains for a number of leading domestic players in the market today.

Lifelong is backed by a strong and diverse leadership team with a number of industry experts as advisors to deliver success in all its businesses.

Our Vision

Our aim is to be the market leader in the ‘mid-segment’ category and build a recognizable brand at an affordable price point in home and personal care appliances. Bridging the gap between international brands and the white goods players, with a lean business model.

Our Value Proposition


Exclusively Online, TV
Our presence is exclusively online and on TV channels, which translates to reaching our customers in the comfort of their homes at their convenience.


Strong Supplier Relationships
We have a long term relationship and credibility of over 25 years with the top suppliers in India and China to source high quality products.


Quality Assurance
Operating ISO: TS 16949 & ISO:14001 certified companies in the group.
Extremely strong quality control – local testing at manufacturer and at distributor.
Replacement warranty ranging from 1 to 2 years for products.


Experience and Expertise
Lifelong is a professionally managed business with owners having strong industry experience with senior management from global companies.
Decades of industry experience in appliances, trading and manufacturing.
Strategy consulting experience to guide the company successfully.
Advisors from international online businesses.


Adaptability and Strong E-Retail Partnerships
A scalable practice, we are completely flexible to adapt per customer and retail partner.
A competitive and growing product portfolio to serve our customers.
A lean business model ensures quick ramp-up.
Mutually beneficial partnership with E-retailer(s).

Our Team

  • Atul Raheja
    M.D, Lifelong Group
  • Bharat Kalia
    Co-Founder, Lifelong Online
  • Bhairavi Gursale
    Marketing Communication
  • Aditya-Rana
    Aditya Rana
    Associate Category Manager